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"Fairyland" is the 36th single released by Hamasaki Ayumi. It was released on August 3, 2005. It instantly shot to #1 on the Oricon charts where it stayed for the entire week. After one week of sales, "Fairyland" sold over 172,000 copies, the most any of Hamasaki's singles sold in one week in 2005. "Fairyland" is also Hamasaki's first single that featured different covers for both the CD and the CD+DVD. It has been downloaded more than 990,000 times to date. The PV of Fairyland was shot in Hawaii and is one of the most expensive music videos in the world, as well as being Japan's most expensive music video in terms of production costs. The PV cost 240 million Yen (2 million in U.S. dollars). It depicts Hamasaki with her companions (dance team) on a lush tropical island, with some scenes showing a timber house with a deck. Eventually, a fallen oil lamp causes the entire structure to burn. Images from earlier sequences showing the group having fun are interspersed through the burning of the house. The video ends with the camera moving away from Hamasaki singing solemnly as she watches the house burn.

The PV of Alterna depicts Ayumi as an up-and-coming star who is chased by clowns. The video also depicts her as a singing machine; this aspect of the music video (as well as the lyrics of "alterna") may be Hamasaki's response to either tabloid articles or to her record label's oppressive treatment of her at the time.


Oricon Weekly Ranks & Sales

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Week #Week RankSalesTotal Sales
1 1 172,221172,221
2 2 62,223234,444
3 5 35,043269,487
4 10 18,659288,146
5 19 9,787297,933
6 25 6,027303,960
7 23 4,773308,733

Total Sales: 316,663 (Oricon)
Total Sales: 388,000 (Avex)

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